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AI and Social media: Marketing's New Frontier
Corresponding Author(s) : XIMENA BARSAN
Student Thinkers and Advanced Research,
Vol. 3 No. 2 (2024): Proceedings of the 7th International Conference XGEN
Abstract
In today’s era, where technology is omnipresent and most people are active on the social media platforms, we can safely say that artificial intelligence and digital marketing are “a match made in heaven”: social media platforms represent the place that gathers the targeted audience, and artificial intelligence offers the necessary tools that impact the way brands can interact with this audience in a more effective and personalized way. This article emphasizes how we, as a society, are influenced by digital marketing, in a competitive landscape where businesses must adapt their marketing strategies to stay relevant. As digital spaces are used to connect people, share information and share engagement, those construct the perfect environment where businesses can achieve their goals: shaping trends, opinions, and consumer behavior.
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- M. T. ZEMČÍK, "A Brief History of Chatbots," in International Conference on Artificial Intelligence, Control and Automation Engineering, 2019.
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References
M. T. ZEMČÍK, "A Brief History of Chatbots," in International Conference on Artificial Intelligence, Control and Automation Engineering, 2019.
M. U. Haque, I. Dharmadasa, Z. T. Sworna, R. N. Rajapakse and H. Ahmad, ""I think this is the most disruptive technology": Exploring Sentiments of ChatGPT Early Adopters using Twitter Data," arXiv:2212.05856, 2022.
We Are social, Meltwater, "DIGITAL 2024: GLOBAL OVERVIEW REPORT," We are social, 2024.
T. L. Tuten, Social Media Marketing, Sage, 2023.
"The Oxford Pocket Dictionary of Current English.," [Online]. Available: https://www.encyclopedia.com.
M. Klein, "The Problematic Fakery Of Lil Miquela Explained—An Exploration Of Virtual Influencers and Realness," Forbes, 17 11 2020. [Online]. Available: https://www.forbes.com/sites/mattklein/2020/11/17/the-problematic-fakery-of-lil-miquela-explained-an-exploration-of-virtual-influencers-and-realness/?sh=625213101b8d. [Accessed 14 05 2024].
OnBuy, "The highest earning robot influencers on Instagram," OnBuy, 10 08 2020. [Online]. Available: https://www.onbuy.com/gb/blog/the-highest-earning-robot-influencers-on-instagram~a243/. [Accessed 14 05 2024].